Yahoo! officially rejected Microsoft's offer to combine their companies. The idea of MicroHoo gives me the heebie-jeebies. I am speaking here mostly as a consumer and only a little bit as a marketing person. Knowing Yahoo! as a case study in marketing class makes me hope that this will not be the path it takes, it's just too sad. Microsoft could benefit from this (image-wise), but it might be bad for Yahoo!
No doubt Microsoft will keep trying though. It took over Hotmail before, got Powerpoint from the Mac platform, and look what happened to those. I'm sure there are others that I am unfamiliar with.
Anyway, I hope Chief Yahoos Jerry Yang and David Filo and the rest of the powers that be at Yahoo! stick to their guns. Microsoft has got deep pockets and plenty of lawyers.
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